A product name can sound excellent in a brainstorm and still become a liability at launch. The problem is rarely creativity alone. It is whether the name can move cleanly through search results, conversation, app listings, domains, and future product expansion.
The first search is part of the design
Founders often validate a name after they become attached to it. That reverses the order. Search friction, nearby products, confusing spellings, and pronunciation uncertainty should influence the shortlist before emotional commitment sets in.
A name is not finished when it sounds good. It is finished when it survives contact with the market.
Fewer finalists, stronger evidence
The useful output is not a wall of one hundred generated words. It is a small set of names that fit the product, read naturally, remain distinctive, and arrive with enough evidence for a founder to make a confident decision.
Onymetry is being built around that standard. The system is private, but the principle is simple: reject aggressively, explain clearly, and only present names that earn their place.